lululemon Chargefeel

Lululemon's Chargefeel is a multi-activity workout shoe designed for women, combining running and training features. It prioritizes bounce and forward motion for running and stabilizing side-to-side motion for training, offering adaptability for real-life use. The shoe celebrates women's multifaceted active lifestyles.

The objective was to create a captivating global marketing campaign encompassing various assets across different platforms. The campaign includes a fully recyclable PR packaging, compelling eCommerce elements, engaging email content, captivating social media content on Instagram and TikTok, impactful advertisements in public spaces, and interactive community activations. The aim is to showcase the versatility and appeal of Chargefeel on a worldwide scale, effectively reaching and engaging with the target audience.