lululemon Back to School
lululemons first take on the back to school market. Turning campus into a self-expressive runway highlighting talent's attitudes, purposeful movements, and elevated styles.









Client ︎︎︎ lululemon
AD + design︎︎︎ Nicole Fratesi
Copywriter ︎︎︎ Laura Johnson
Photography ︎︎︎ Sam Nixon
DP ︎︎︎ Corey Waters