Lululemon's New Bend This Bra Franchise: Shoot and Launch

Introducing the Bend This Bra collection—sports bras designed for excitement, style, and self-expression. With fun colors, movable straps, and versatile styles, these bras layer beautifully and are made from the softest fabrics to handle size changes. There are countless ways to wear them, allowing women to bend the rules and express themselves freely.